Market Influence Analysis – The Image Barometer

The Image Barometer is a powerful Influence Tracking tool used to access valuable opinion flows.

The Image Barometer is a unique and powerful Web based tool that allows companies, and other organizations to discreetly access opinion flows on the Internet on a onetime or ongoing basis. The value that this tool provides is the ability to measure how products, brands or companies are perceived by the average consumer, academic, blog writer or government body. This Web based research and monitoring tool allows you to identify trends, as well as specific threats and opportunities that could affect your business.

The Image Barometer Allows You To:

• Measure how others perceive your product, brand or company.
• Identify general trends and specific threats that can affect your organization.
• Carry out targeted surveillance of particular Websites.
• Discover the full range of opinions and perspectives on issues affecting your industry.
• Identify and respond to hot topics before they become critical.

How the Issue Barometer Works
The Image Barometer is the result of four years of development and is the only tool of its kind, utilizing proprietary software to crawl the entire Web, searching for related Websites, blogs, forums and news. Automated processes and human analysts are used to filter out irrelevant results. The resulting data are packaged into a comprehensive report. The Image Barometer can literally achieve what people alone cannot!

Final Product
The results of the search are compiled into a report including graphs, charts and key summaries for each issue and sub-issue, organized according to a range of factors including importance of organization, type of organization and positive versus negative attitude or comment.