Par Excellence Axis - Online Focus Groups

Par Excellence Axis allows you to conduct engaging online focus groups, in a timely and cost effective manner, with this cutting edge, state-of-the-art technology.

Unlike static, mainstream online focus group technology, Par Excellence Axis is a powerful solution that offers a complete online focus group environment. Par Excellence Axis incorporates best-of-breed software, carefully profiled participants, and complete services including effective management of the project, creation of the discussion-guide, professional moderation and timely reporting. Par Excellence Axis is designed to replicate a traditional focus group setting, allowing you a global reach without the cost of travel.

Moderators interact with participants through a combination of phone, chat and an interactive whiteboard, that integrates sophisticated features such as Games, Polling, Media Sharing, Picture Sort and Drawing Tools. Participants have the ability to draw on whiteboards, Websites and documents, creating a lively, engaging environment.


GAMES/POLLING/MEDIA SHARING/PICTURE SORT/DRAWING TOOLS


WEB BROWSER SHARING


POINTER TOOL

Global Reach
With Par Excellence Axis, we have the ability to recruit online focus group participants from millions of online panelists in 200 countries and territories. We also have specialty panels for difficult to reach demographics. Since participants can log into Par Excellence Axis from a PC practically anywhere in the world, we can reach low-incidence populations such as corporate executives, technology experts or people who may be unwilling or unable to travel to participate in traditional face-to-face focus groups.

Higher Quality Data
Par Excellence Axis facilitates candid, honest opinions from participants. While face-to-face focus groups tend to be dominated by the most vocal, or expert participants, the more anonymous setting encourages open communication from even the most reserved of people. Online focus groups are also the perfect venue for sensitive topics, as participants are often more willing to express themselves in a more anonymous setting.

Par Excellence Axis also provides participants with flexibility, allowing them to communicate in the manner they feel most comfortable with, verbally or written.

Par Excellence Axis also allows multiple project members to observe the session for more accurate note taking and thorough observation.

Quick Results
Par Excellence Axis eliminates time-consuming and costly travel. This allows us to quickly recruit highly profiled consumer and specialty panels. Apart from our in-house moderators, Par Excellence has access to experienced moderators who are fluent in multiple languages and located around the globe.

All sessions are conducted in real time, enabling us to instantly gather critical market intelligence. Recordings and transcripts are delivered to you immediately after the session.

Transcripts are provided in 2 formats, Microsoft Excel and PowerPoint and prepared by the session’s moderator.

Cost Savings
By entirely eliminating travel, lodging, food, facility rental, and other related expenses, you have access to high quality focus group sessions at a fraction of the total cost of traditional focus groups.

For more information regarding Par Excellence Axis, please contact: Par Excellence Business Services, Inc. 877.594.9990 or email Us. Please view our PowerPoint presentation by clicking on the following link: Par Excellence Axis PowerPoint.